Classic Shapes and Silhouettes

Sleek Ponytail

 To create a sleek ponytail, I sectioned the hair in two parts; a top section at the top of the head that stopped at the crown of the head and a bottom section with the rest of the hair.
To achieve a very clean, sleek ponytail it is best to leave the top section until last to get it smooth. I scraped the bottom section into a ponytail, keeping it at the highest point of that section to get a high ponytail and secured it with a hair bobble. I then combed back the top section of the hair, ensuring it was completely smooth. I secured this with a bungee hair tie as this holds it in place without moving the hair, it is also easier to secure than a bobble as a bobble may move the hair creating bumps in the sleek top. I then took a small section of hair and wrapped it around the bobbles to hide them, creating a neater finish.
This method of a sleek ponytail is an easier way to achieve a super smooth finish. This is because it is less hair to deal with at once and it is easier to correct if it does not go successful the first time.

Quiff Ponytail

To create a quiff ponytail, it is the same process as the sleek ponytail, however you leave the top section to create a quiff.

To get the lift of a quiff with it being secure as well, the hair needs to be backcombed. I sectioned took sections of hair from the front of the head to the crown of the head, backcombing each section gently. I then pulled all the hair back, combing the top of the quiff to smooth it out and pinned it securely with kirby grips.

French Twist/Pleat

I started with taking the crown section of hair and clipping it up, out of the way. I then curled the bottom section with a curling tong, ensuring to curl away from the face. I then backcombed each curl, subtly, and also the top section of hair.

Then I pulled back the top section, combing it ensuring it was smooth. I the pinned it, allowing a bit of lift.

Taking the bottom section, I started to comb the section to the side, smoothing the back comb. I then took a small section of it and pinned it slightly off-centre and pinned it with grips, in a line with the last grip pointing downwards. I then took the outer section and twisted upwards on the other pinned hair. Making it presentable, I then pinned it with hair pins.

For a more avant-garde look, I backcombed the hair a lot more and left the top section until last as this allows manipulation to create more extravagant looks.

YSL : Catwalk

Looking at the different catwalk make-up looks over the years, YSL always has one trend that runs throughout, red lips. Whether it be darker red lips or a bright red lip, it always seems to appear on the catwalk once in a while.

YSL seem to be less daring comparing to other brands and tend to stick to more of a high-fashion look. I love how the brand tends to follow the fresh, clean dewy skin with a high-fashion eyebrow.

References:

Unknown, (2011), YSL Red Lips [ONLINE]. Available at: http://geniusbeauty.com/make-up/10-catwalk-makeup-tips/ [Accessed 28 March 2016].

Unknown, (2009), Yves Saint Laurent Spring Summer 2009 [ONLINE]. Available at: http://fashionallure.com/makeup-spring-summer-2009-catwalk/ [Accessed 28 March 2016].

Unknown, (2014), Blood Red Lips and Chignons at YSL [ONLINE]. Available at: http://www.allure.com/beauty-trends/2012/look-now-sleek-hair-dramatic-lips#slide=1 [Accessed 28 March 2016].

Indigital, (2011), Yves Saint Laurent Spring/Summer 2011 [ONLINE]. Available at: https://alexscissors.wordpress.com/2012/02/ [Accessed 28 March 2016].

YSL : Editorial

As mentioned previously, YSL's editorial shots are all very modern and edgy, shot in black and white. Their images are usually quite creatively artistic or stick to the classic YSL look of sophistication.

Out of all the areas we have had to research in, I think looking at their editorial images is by far my favourite area of the project. I am drawn to the black and white images and I love how each shot can still look very different even though they are all shot in black and white. Their creative shoots are also so appealing to the eye, they really make you study and appreciate the image.

References:

Craig McDean, (2015), YSL Beauty Spring 2015 [ONLINE]. Available at: http://www.mmia.com/brand/getBrandDetail?brandId=410 [Accessed 23 March 2016].

Craig McDean, (2010), ROUGE PUR COUTURE [ONLINE]. Available at: http://www.mmia.com/brand/getBrandDetail?brandId=410 [Accessed 23 March 2016].

Kacper Kasprzyk, (2010), YSL Muse [ONLINE]. Available at: http://models.com/feed/?p=11093 [Accessed 23 March 2016].

Craig McDean, (2010), Craig McDean [ONLINE]. Available at: http://www.genlux.com/creative-directors-day/2015/2/21/my-top-10-fashion-photographers-list [Accessed 23 March 2016].

Unknown, (2011), Saint Laurent [ONLINE]. Available at: https://uk.pinterest.com/pin/178525572705649266/ [Accessed 23 March 2016].

Hedi Slimane, (2016), Saint Laurent [ONLINE]. Available at: http://www.fashiongonerogue.com/saint-laurent-spring-2016-details/ [Accessed 23 March 2016].

YSL : Advertising

I feel that Yves Saint Laurent is all about the achievable beauty looks when advertising their products. I think that this opens up a marketing scheme whereby the average customer feels that they can achieve the look of what the models look like in their campaigns.

The typical model in their campaigns have a certain look to them. They all look very 'girl next door' and also look effortless with their styling and hair and make-up.

Cara Delevingne

I also feel that they also go down a 'strong woman' route where all the models look very strong and put-together with bright lipstick and a classic 'independent' look of a blazer and sophisticated/luxurious clothing.

Ginta Lapina

I really like the versatility within the brand as they are considered a high-end brand but can appeal to all ages, especially today. Their choice of model using young, edgy girls and then using a more sophisticated-looking model, again showing-off their versatility. This will really allow me to open up and choose both types of shoots.

References:
http://www.mmia.com/brand/getBrandDetail?brandId=410

Natural Beauty Hair - Beach Hair

Look 1
To achieve this look I started with wet hair. I then added some mousse and sea salt spray to give the hair added texture and to enhance the waves.
Using a diffuser, I blow-dried the hair using circular movements with the hairdryer and scrunched the hair in my hands. I got close to the roots with the diffuser and I also flipped the dolls head upside down to give added volume at the roots.
To create a look that will last, the hair had to be completely dry otherwise the volume and waves will drop out.
To style the hair, I pulled it back away from the face and fixed the front to frame the face.

                     wet hair                        finished hairstyle

finished hairstyle

Look 2
Using a wider-barrelled curling wand in this look, I curled about an inch-by-inch piece of hair through the whole head. Each curl was alternating away and towards the face.
To achieve a messy look, I left one inch of the end of the hair. Once all the hair was curled, I let it set and cool before pulling out and brushing through with my fingers.

finished hairstyle

Look 3
This look works best on longer hair as there is more to work with. You need to create 6 twists with all of the hair.
I took a section of hair and split it in two and twisted the pieces of hair alternately, away and towards the face. I then twisted the two twists together and ran the straightener over the twist big twist. Let it cool, take it out gently and pull apart with fingers to achieve a more matted-together beach hairstyle.

                    one twist out of two              two twists twisted together

finished hairstyle