YSL : Advertising

I feel that Yves Saint Laurent is all about the achievable beauty looks when advertising their products. I think that this opens up a marketing scheme whereby the average customer feels that they can achieve the look of what the models look like in their campaigns.

The typical model in their campaigns have a certain look to them. They all look very 'girl next door' and also look effortless with their styling and hair and make-up.

Cara Delevingne

I also feel that they also go down a 'strong woman' route where all the models look very strong and put-together with bright lipstick and a classic 'independent' look of a blazer and sophisticated/luxurious clothing.

Ginta Lapina

I really like the versatility within the brand as they are considered a high-end brand but can appeal to all ages, especially today. Their choice of model using young, edgy girls and then using a more sophisticated-looking model, again showing-off their versatility. This will really allow me to open up and choose both types of shoots.

References:
http://www.mmia.com/brand/getBrandDetail?brandId=410