Looking at Brands : Nars

Nars is the only brand that I really wanted to look into as I don't know much about the actual brand however, it always pops up as many people are always talking about the products.

Nars was created by François Nars who launched the brand with 12 iconic lipsticks. The brand really focus' on self expression and the no-rules philosophy of beauty.

Looking into the brand, the makeup looks that appear in advertisements are very typical, beauty looks with very clean, perfect skin on beautiful women. However, the editorial work is very different and creative in terms of the concept of the shoot and the actual application of the makeup.

I feel that Nars is well known for the colour range of products and I feel that the looks that are produced really show this off.

I decided to look into this brand because I feel that it is a beauty related brand and I really like the spring/summer 2016 collection as the colours are very spring-like and the looks produced with the products are very much revolved around beauty.

Erdem Spring/Summer 2016 - backstage

References:
Unknown, (2016), Nars Cosmetics Spring 2016 [ONLINE]. Available at: http://www.narscosmetics.com/USA/new-essential-latest-collections/color-collections-spring-2016.html [Accessed 15 February 2016].
Unknown, (2016), NARS Backstage - Erdem SS16 [ONLINE]. Available at: https://uk.pinterest.com/pin/497225615088433828/?from_navigate=true [Accessed 15 February 2016].

JESSICA DESJARDINS, (2016), Nouvelle Vogue [ONLINE]. Available at: http://www.beautezine.com/nars-nouvelle-vogue-spring-2016-collection-review/ [Accessed 15 February 2016].