Laurent went on to fashion school and managed to get a job at Christian Dior in which he worked there until Dior's death in 1957. He then took over at Dior as an art director until 1962, after completing his National Service, he opened his own company with Pierre Bergé, his life partner.
This was when he introduced his most iconic smoking suit in 1966, le smoking. He was famous for a number of other inventions to the fashion world, the reefer jacket of 1962, the sheer blouse of 1966 and the jumpsuit of 1968.
YSL Jumpsuit Le Smoking
October of 1988 is when he showed his last ready-to-wear collection for the Rive Gauche label that he founded 30 years before, however, he carried on his haute couture until 2002.
In 1999 Tom Ford took control of the house and this is where the brand entered the peak of its existence, where it remains today, covering womenswear, menswear, accessories, cosmetics and perfumes.
Hedi Slimane was the menswear director at YSL in 1996 and then repositioned as the creative director in 2012, after he had left in 2000.
In June 2012, Slimane announced that he would be changing the name of Yves Saint Laurent to Saint Laurent Paris as part of his makeover of the brand. He is said to have done this to restore the house to its truth, purity and essence - and taking it into the new era while respecting the original principles and ideas. Although the name of the brand changed, the beauty products still remain branded as Yves Saint Laurent.
history of cosmetics
Yves Saint Laurent Beauté is the makeup, fragrance and skincare signature of the most subversive Parisian couture brand.
Ever since the first fragrance, Y, of 1964, more than 50 years ago, YSL Beauté has produced true fragrant statements of all time. In 1971, a diverse image appeared of Yves Saint Laurent himself, posing nude for the campaign of the first men's fragrance, L'Homme, by YSL. The brand is now well-known for the most sought-after fragrances such as L'Homme, La Nuit de l'Homme, for men, and Opium, Black Opium, Manifesto and Paris, for women.
The makeup products offers the highest technology, under the inspiration of Lloyd Simmonds, Creative Director of Makeup. He has created iconic products such as the Shocking Mascara and the infamous Touche Éclat.
The skincare range is all about glamorous, radiant and youthful skin. YSL uses the most cutting-edge technology to create high-end, luxurious skincare products that claim to give a glow to your skin. The products were created purposefully to work well with the beauty products to give you a multitasking hybrid for pre and post-makeup solutions for all complexions.
Lloyd Simmonds at work
YSL Touche Éclat advertisent
Refernces:
Craven, J, 2012. Yves Saint Laurent. Vogue, [Online]. Available at: http://www.vogue.co.uk/spy/biographies/yves-saint-laurent-biography [Accessed 16 February 2016].
Helmut Newton, (1975), Le Smoking [ONLINE]. Available at: http://www.stylexstyle.com/editorial/fashion/iconic-ysl’s-le-smoking#img-35291 [Accessed 16 February 2016].
Unknown, (1976), YSL Jumpsuit [ONLINE]. Available at: http://www.costumedept.eu [Accessed 16 February 2016].
Milligan, L, 2012. Hedi Slimane. Vogue, [Online]. Available at: http://www.vogue.co.uk/spy/biographies/hedi-slimane-biography [Accessed 16 February 2016].
Alexander, E, 2012. Saint Laurent Paris. Vogue, [Online]. Available at: http://www.vogue.co.uk/news/2012/06/21/yves-saint-laurent-renamed---saint-laurent-paris [Accessed 16 February 2016].
L'ORÉAL. 2016. YVES SAINT LAURENT BEAUTÉ. [ONLINE] Available at: http://www.loreal.com/brand/l’oréal-luxe/yves-saint-laurent-beauté. [Accessed 16 February 2016].
Niven, L, 2011. Lloyd Simmonds. Vogue, [Online]. Available at: http://www.vogue.co.uk/beauty/2011/11/14/lloyd-simmonds-ysl-beauty [Accessed 16 February 2016].
Terry Richardson, (2011), YSL Beauty S/S 11 [ONLINE]. Available at: http://www.popsugar.com.au/beauty/Jourdan-Dunn-Stars-New-YSL-Touche-Eclat-Advert-Shot-Terry-Richardson-13333882 [Accessed 16 February 2016].
ISADE-PIERRE BELHASSEN, (2011), Lloyd Simonds [ONLINE]. Available at: http://www.elle.com/beauty/makeup-skin-care/tips/a9093/disco-inferno-572288/ [Accessed 16 February 2016].
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