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Project Evaluation

Throughout this unit, I feel that I have been given the chance to explore and develop my ideas in terms of beauty on the fashion side, as perviously it has been film and tv. I think that I prefer this unit and I am glad we got to touch on this and I think that you can see this in the final work that I produced.

The unit has enabled me to become more professional as I have had to work on various different models, which lets me build a more professional approach to not only the technical side but as well as the way I handle myself while working.
I have also found that I have overcame my apprehension of asking people to model for me as at the beginning of the unit I struggled to find models but I feel that I have subdued it and managed to acquire different people.

The workload of the project has allowed me to prepare myself for my Final Major Project as I think that the idea of shooting this much as well as finding models and editing all put together resembles the process of producing a Final Major Project. I am positive that there will be twice as much work and effort put it in to create my FMP but I think that this project has been a taster for what we will have to achieve. I am glad I have had the chance to manage multiple tasks at once as I think it has prepared me for my final year.

In terms of my work that I have produced, I am pleased with my final images and the editing. I think that if I had more time I would have considered to reshoot my advertisement look 1 as I feel that the images weren’t as strong because it was the first look that I shot on the day and the model got more comfortable as the day went on, which I feel is quite normal when it comes to shooting. Other than that, I think my images that co-ordinated shows how I have progressed from last year in terms of editing, photography and my skills as a make-up artist and hairstylist. I think that I have grasped the flow of how much background work you need to do to in-order to achieve quality images and to communicate your ideas.

To conclude, I feel that I have managed to showcase my skills and how I have progressed throughout my work. I think that I have become more independent within my work and it has come as a benefit to my work. Although, I do feel that there is always room for improvement and I will ensure that I will take into account the feedback for this unit when I come to producing work in my final year.

Brand Evaluation

     Yves Saint Laurent has become a renowned brand in itself. The work that Yves Saint Laurent put in to his company really made it the brand today. He continuously produced collection after collection each year as well as dabbling in the beauty world. His dedication to work has successfully made YSL the brand it is today.

Yves Saint Laurent started working at Dior at the age of nineteen in 1955. (Mears & McClendon, 2015) This is where he began his journey in the fashion world.

After the sudden death of Christian Dior in 1957, Yves Saint Laurent was named the successor of Dior and began his work there. (Mears & McClendon, 2015)

In 1958, he showcased his first couture collection at Dior which was highly successful. (Mears & McClendon, 2015) After two years, Yves Saint Laurent was forced to resign, in which he produced his last collection for Dior. (Mears & McClendon, 2015)

After successfully suing Dior for the violation of contract, he opened his couture house in 1962 in Paris. He produced couture collections and then in 1964 YSL decided to release the first ever fragrance, ‘Y’. (Mears & McClendon, 2015)

In 1965, J.Mack Robinson, a businessman who invested in Yves Saint Laurent, sold YSL to the American cosmetic company, Charles of the Ritz. This is how YSL Beauté came about. (Mears & McClendon, 2015)

In the 70s, Saint Laurent announced his work of a ready-to-wear collection. This was also when the Rive Gauche perfume for women was released and the first male fragrance, L’Homme, in which the advertising included nude portraits of Yves Saint Laurent. This really made a mark in the fashion and beauty world as the images are now considered famous. (Mears & McClendon, 2015)

The most successful women’s fragrance by YSL, ‘Opium’ was released in Europe in 1977. The perfume was so popular, the sells exceeded the infamous, Chanel No.5. (Mears & McClendon, 2015)

This was where the success of YSL Beauté took off.

The company is known for producing innovative cosmetics in which are highly successful in the beauty world.

The most famous product, even to today, the YSL Touche Eclat. This product was created by the famous make-up artist, Terry de Gunzburg. She was the creative director of YSL Beauté at the time, where she created this ‘holy-grail’ product. (Blaut, 2013) The product is sold everywhere in the world every ten seconds.

For 2015, YSL created the most unique product on the market, the Volute Tint-in-Oil. This lip product is a glossy tint with nourishing, rich ingredients that leave your lips feeling moisturised. The Volupté tint uses YSL’s Colour Link Infuser technology, ‘which defies the separation of oil and water to distribute evenly throughout the oil.’ (Bilemjian, 2014)

The brand smartly chose the model of the year of 2014, as their face of the product. This in-turn made the product more publicised and promoted.

In 2014, YSL Beauté collaborated with Google Glass to create this new way of make-up application at a YSL counter. “The idea is to capture the application process through the eyes of the professional, empowering the individual to replicate the exact look themselves at home.” (Teather, 2014)

This method of involving upcoming technology in beauty is such a smart way to promote the brand in a positive way. It creates the vision that the brand is so involved in technology, meaning their products must use the highest range of technology to produce the products, which somehow can show the greatness and highest quality of their products.

YSL have the greatest success because of their new innovations and due to their choice of endorsers in the brand. Their marketing schemes are cleverly thought of as the likes of choosing the right person to promote a product and involving themselves in upcoming trends in different areas, such as technology, really enhances the success of a product.

I think the team at YSL Beauté is the strongest handful of people in the beauty industry. Their constant production of new products using scientific explanations really allows the brand to stand out to others. Their use of advertising and promotion of products is also another route of their success story, as they are always known for having the celebrities of the moment.

The brand that has been so successful over many decades will continue to impress the beauty industry with their new innovations.

References:

Mears, P & McClendon, E. (2015). Yves Saint Laurent + Halston: Fashioning The 70s. New York: Fashion Institute of Technology New York. p170-178.

Teather, C. (2014). Memorable Make-up: Yves Saint Laurent lead cosmetic innovation as they introduce the very first Google Glass makeup tutorial to take home. Available: http://www.standard.co.uk/beauty/makeup/memorable-make-up-yves-saint-laurent-lead-cosmetic-innovation-as-they-introduce-the-very-first-9913381.html. Last accessed 9th Apr 2016.

Unknown. (2012). Beauty's all-time greats: Iconic products that have changed our lives. Available: http://www.dailymail.co.uk/home/you/article-2087911/Beautys-time-greats-Iconic-products-changed-lives.html. Last accessed 9th Apr 2016.

Bilemjian, T. (2014). Cara Delevingne is the face of YSL's first-ever oil-based lip tint. Available: http://www.buro247.me/beauty/news/cara-delevingne-ysl-lip-tint.html. Last accessed 9th Apr 2016.

Blaut, A. (2013). Beauty Chat: Terry de Gunzburg on Choosing Spring Makeup Colors. Available: http://www.elle.com/beauty/makeup-skin-care/news/a23097/beauty-chat-terry-de-gunzburg/. Last accessed 9th Apr 2016.

Overall Editorial 2 Look

              FINAL IMAGE

The second editorial image is following the same theme of the previous one, where it is based on the SS16 ready-to-wear collection. I linked the two editorials to my catwalk images by using the same method of involving chunky glitter on the eyes.

This make-up look is very much focused on the eyes, with the chunky lashes on top and the black glitter under the eye. This look is much more dramatic than the first editorial look and I feel that it compliments the grunge look.

The male make-up is the exact same as I used the images from the same shoot.

                            CLOSE-UP OF THE EYES

The editorial looks are my favourite looks that I have produced. I think that the images fit together and the theme of the shoots come across in the overall images.

Overall Editorial 1 Look

              FINAL IMAGE

For the editorial images, I took inspiration from the 2016 editorial images that YSL produced. I decided to incorporate a male into the image as I wanted to include more styling into the editorial images. The theme of the image is moody grunge, based on the SS16 catwalk show.

For the make-up for the female model, I went with a bleached eyebrow look instead of going for the thicker brow look as I wanted the look to compliment the male model. I also went for a glossy lip as I knew it would be more complementary in black and white compared to a dark colour. For the eyes, I used thick false individual lashes for the top lashes and thinner lashes for the bottom lashes.

For the male make-up, I went with a clean, dewy base and the 'sun-stripping' trend of bronzer across the nose and cheeks. I also did a bleached eyebrow look as I think it compliments the theme of the shoot.

CLOSE-UPS OF MAKE-UP

Overall Advertisement 2 Look

                         FINAL IMAGE

I wanted to stick to the effortless theme for the second advertisement, so I chose a relaxed hairstyle of brushed out curls. I decided to have  the model's hair windswept as I wanted to give the idea of being outside in the city with the background. For the make-up, I created a more darker look but still very spring/summer and colourful. I think the make-up compliments the image well and it works as it looks like it has been created by the collection.

                                  CLOSE-UP OF MAKE-UP

The final advertisement images work well together and I like that I have gone down the relaxed route of of the YSL adverts. I think that the adverts together show the change of being the pretty 'girl-next-door' to the sexier 'girl about town'.

Overall Advertisement 1 Look

                         FINAL IMAGE

For the first advertisement image, I decided to create a day look that was inspired by the spring/summer make-up collection for 2016. I decided that I wanted to create the look by using the products from the range.

The day look consists of highlighted skin with natural peach-toned make-up on the eyes, lips and cheeks.

The idea of the shoot was to have a model that has the 'girl-next-door' look, to make it look effortless with the casual hair-do and the concept of being able to create the look yourself.

I think that the concept of my advertisement was interpreted, however, I feel that the make-up does not show up as strong on camera and I feel that, that is what is weak about the image. However, I feel that the editing helps the image come together.

Overall Catwalk 2 Look

                           FINAL IMAGE

I am pleased with my final outcome of my second catwalk look. Again, I stuck with the black curtain as a behind the scenes impression. I chose a model with longer hair so I could incorporate the plaits. I chose a silver metallic top to compliment the glitter under the eyebrows and I think it works. I chose an oversized denim jacket as the theme was very grunge, casual and had a festival feel to it.

                                   CLOSE-UP OF MAKE-UP

Overall, I think the two catwalk looks really compliment each other. The hint of the glitter and sequins adds something to the looks and I think it interprets the clothing of the SS16 ready-to-wear collection into the make-up.

Overall Catwalk 1 Look

                           FINAL IMAGE

I think that my image shows off the make-up well and I am happy with the final outcome. I wanted the image to look like a real image taken backstage, so I kept the black curtain as a background as I think it gives the impression of being backstage.

As for the styling, I chose a metallic top to complement the glitter and sequins on the eyes. I decided to incorporate the leather jacket because the theme of the catwalk for SS16 for YSL had a festival theme of pairing beautiful sequinned garments with oversized, casual, grunge jackets. Because I didn't have sequins in the outfit, I wanted to interpret the clothing into the make-up as the make-up for the actual show was very minimal.

                                  CLOSE-UP OF MAKE-UP

Editorial 2

Comparing to the first editorial look, I want this look to be a bit more dramatic, again focusing on the eyes. I wish to have thick lashes on the top with black chunky glitter on the lower lash line. I want a plain canvas with dewy skin and also bleached brows. For the lips I wish to use a sheer pink/mauve/nude colour just to add a bit of colour without making it look too much.

As for the hair, I wish to do a deep side parting that comes across the face, like the Diesel SS16 hairstyle. I want the hair to be natural and quite messy. I feel like this look has more of a grunge vibe comparing to the first editorial look.

References:

Unknown, (2015), Diesel Spring-Summer 2016 Hairstyles [ONLINE]. Available at: http://pretty-hairstyles.com/celebrity-hairstyles/nyfw-ss16-best-hairstyles.html [Accessed 23 April 2016].

Editorial 1

For this look I wish to focus on the eyes with false lashes and chunky glitter. I want to go with the dewy skin look and a darker nude lip. I also want to go with the theme of thick brows to really draw attention to the eye area.

For the hair I wish to have a relaxed feel to the images so I want the hair to be bed-head like with no real structure to it. Much like the Armani, SS16 Milan show.

References:

IMAXTREE, (2016), Emporio Armani [ONLINE]. Available at: http://www.elleuk.com/beauty/best-hair-mfw-s-s-2016#image=7 [Accessed 23 April 2016].

Editorial Moodboards

LOOK 1 & LOOK 2 MOODBOARD

I want to link the editorial looks with the catwalk looks as YSL have done it for this season's editorial images and the catwalk looks.

I wanted to again, focus on the eyes, this time combining lashes and chunky glitter. There was a big trend of lashes at the spring/summer 2016 shows and I think that these looks would look stunning in black and white. I wish to use normal individual lashes and the chunky individual lashes as seen on the moodboard. I think the lashes will add to the grunge vibe of the shoot. I also want to use the black glitter as I think for editorial I will be able to get away with the harsh and intense look.

The hair will be very natural with a bed-head type hairstyle. I also want to incorporate a deep side-part because it appeared on the Diesel SS16 show, and I think people will recognise that it is YSL as the Black Opium advert also has that messy, swept hairstyle.

I have chose to incorporate my first editorial images as I think it will complete the images to have both a male and a female in the final image. I think that the editing will be challenging as I have to edit the images together, however, if it works, the images will look the part.

Advertising Moodboards

LOOK 1 MOODBOARD

For the first advertisement look I wish to go for a natural make-up look that is based on the SS16 collection for YSL Beauty. I want the advertisement to show dewy skin with peachy, rose gold tones on the eyes, lips and cheeks.

The hair will be in a loose, messy ponytail, to add to the effortless theme of the shoot. I think that this is a perfect day look because it is an 'easy' look that gives the affect of an effortless girl-next-door.

LOOK 2 MOODBOARD

As for the second look, I based it on the green eyeshadows in the palette in the SS16 collection. I want to create a green eye-look with a dark mauve/berry sheer lipstick. I want the look to have a 'city girl' feel in which the model is that typical city girl roaming the town at night, giving the impression of effortless fun, while still looking more sensual.

The hair will have a wave/worn-in curl to add to the 'no effort' feel of the image.

For the advertisements, I have decided that I want to go with the casual feel of casting a model who looks more 'girl-next-door' rather than the more powerful ads that YSL have also produced. I think that many others doing YSL only ever think of the powerful women in suit jackets, while the adverts are what makes YSL, I do think that they also go down the route of a 'girl-next-door' as they want to make their products appealing to everyone and less intimidating with the powerfulness of the other ads.

Catwalk Moodboards

LOOK 1 & LOOK 2 MOODBOARD

For my catwalk looks I wish to base the make-up on the clothing of the SS16 ready-to-wear collection.

The collection consisted of sequinned garments paired with oversized, casual jackets, some were even paired with wellington boots. The collection was described as 'festival chic' which I can see the resemblance of festival-wear with the glamour of sequins and the relaxed jackets.

I want to incorporate the sequins and glitter into my make-up looks as the make-up in the SS16 show was very minimalistic and I wish to make my looks more interesting. 

As for the hair, I want to follow the effortless theme that was seen in the show, so I wish to go with a brushed-out, messy curl and adding small plaits to the hair in one of the looks, like the Louis Vuitton SS16 catwalk look.

The overall looks should showcase the clothing and it should fit into the theme of the festival-type SS16 catwalk.

Finger Waves : Masterclass

There are four different ways to create a finger wave. I ended up trying two different methods.

I found creating finger waves quite difficult as I couldn't get the hang of moving the hair but I managed to get some sort of wave in the head.

To create this look I drenched the hair in water with gel. I then used one finger to hold the hair in place and then I pinched a bit of hair and pulled it to one side. This, in theory, should create a deep wave in the hair. I then repeated it to create a second finger wave. I found this method quite difficult.

To create this almost 40s hairstyle, I used a curling tong. I curled three sections of hair downwards and set them to cool. I then brushed them out and the hair naturally wants to create a wave shape. This look is more subtle with curled hair at the bottom.

The other two methods are using the same wet method but just using one finger to manipulate the hair. This gives a flat finger wave.

The other method uses a curling tong as well, however, you just clamp the hair in the tong to create a wave shape.

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This look will consist of a green smokey eye with a sheer dark berry lip. I want the look to be quite glamorous with a more defined eyebrow and stronger contouring. I wish to create a more dramatic look, again sticking with the idea of creating it with the spring/summer collection.

For the hair, I want to have perfectly curled curls, slightly brushed through to give a relaxed vibe. I think that curls will compliment the glamorous make-up.

References:

Getty Images, (2015), Gigi Hadid [ONLINE]. Available at: http://www.glamour.com/story/so-many-stunning-eye-makeup-lo?mbid=social_pinterest [Accessed 23 April 2016].

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For this look, I wish to create a girly, natural make-up look. I want to stick to nude/pale pink shades to create a girl next door look. For the lips I wish to stick to a gloss as the lipsticks in the S/S 16 collection are sheer, glossy lipsticks. This advertisement look will look like it was created with the collection, even though I do not have the products.

The hair will stick to a trend seen on catwalks this season, a loose, low ponytail, again to give the effortless vibe.

References:

James Cochrane, (2015), Oscar de la Renta [ONLINE]. Available at: http://www.vogue.co.uk/beauty/2015/09/14/spring-summer-2016-hair-and-make-up-backstage/gallery/1469264 [Accessed 23 April 2016].

Unknown, (2013), Messy Ponytail [ONLINE]. Available at: http://www.fashionspassion.com/beauty-hair/chic-updo-hairstyles-that-will-totally-transform-your-look/ [Accessed 23 April 2016].

Catwalk 2

For the second catwalk look I have decided that I want to again, focus on the chunky glitter on the face. I want to create a clean, glowy base with natural glossed lips. I wish to have barely filled in brows, brushed upwards. I want a shimmery, sheer eyeshadow all over the lids and barely any mascara. For the finishing touch, I want to paint a stroke of glitter eyeliner under the brows and then top it off with some chunky silver glitter. This will mimic the sequinned pieces in the SS1 ready-to-wear show.

As for the hair, I wish to keep it similar to the first catwalk look I did with a messy curl look, however, I wish to incorporate the trend of plaits and have small plaits throughout the messy curls to add some definition and detail.

References:

IMAXTREE, (2015), Louis Vuitton [ONLINE]. Available at: http://www.harpersbazaar.com/beauty/makeup/g6283/best-hair-makeup-paris-fashion-week-spring-2016/?slide=1 [Accessed 23 April 2016].

Timed Assessment

My timed assessment look is exactly how I pictured it. Throughout my assessment I was faced with no difficulties and I was able to complete my look in a good amount of time. I am pleased with my outcome and I am happy with the images as well.

Testing Glitter and Sequins

I decided to do a test of applying sequins and chunky glitter to the eyes as I have never experienced this before. I wanted to do a test-run to ensure that it is safe and that it is comfortable for the model.

I used the face adhesive that came with the chunky glitter to apply it to the lid. I then used Duo glue for the bigger sequins as I felt that this would be more suitable to hold the sequins.

I found that the model found it hard to open her eye comfortably without moving the sequins as well. I feel that I will ensure to apply the sequins closer above the crease so it is more comfortable and the model is able to open her eye.

I am glad I got to do a test run of the glitter and sequins as it gave me more confidence in the application.

Catwalk 1

For this look I wish to have gold glitter all over the eyelid and then bigger gold sequins placed on the eyelid. For the rest of the face, I am going to keep it simple as I do not want to detract from the eyes. For lips, I wish to have a clear gloss all over the lips. For the eyebrows, I am going to give the illusion of bleached eyebrows with concealer. I want the skin to be very clean and dewy.

For the hair, I am going to use a wand to curl the hair. I want to create a messy, wavy hairstyle to go with the grunge look that was in YSL show this season.

Editorial Change

I originally had the idea to shoot a male model as one of my editorial looks as the images by YSL for spring/summer 2016 for the male clothing really caught my eye and I really wanted to take inspiration from it. But, I was told to create another two looks anyway as the male-make-up wouldn't show my skill off. I think that once it was all edited, the images would look even better. I may decide to add them into my final images but it depends on editing.

Unedited images from the shoot:

I am slightly disappointed that I won't be able to use one of these images as my final outcome but I hope I will be able to edit them and incorporate them into my final designs anyway.

Modern Interpretations of 50s, 60s and 70s

This lesson focused on completing a roller set using the brick-work method. I decided to choose the 60s as my form of inspiration. I started with sectioning the hair in two sections from ear-to-ear. The front section I used the smaller blue rollers to set the hair going backwards to enable me to pull it back into a beehive.

On the bigger section of hair I just sectioned it all using the brickwork method, going backwards. After the hair was set and cooled, I took out the rollers and brushed out the curls. I then backcombed the front section and smoothed it. I then pinned it in a half-up  half-down hairstyle.

Using rollers before completing a hairstyle adds extra volume and a nice curl to the hair.

Shooting Editorial 1

I have last minute decided that I would like to shoot a male model for one of my editorial looks.

The look that I practiced involved a clean, dewy base with false bleached eyebrows that I previously practiced. I then added the trend of sun-stripping which is bronzer placed from the top of one cheek, across the nose and then on to the other cheek. I wasn't sure if it would show up in black and white photography, but I went ahead anyway to add some colour to the model's face.

For the hair, I took a small curling tong to curl the hair slightly to add some texture and movement. I finished it off with some sea salt spray to give a messy finish and set it with hairspray.

Testing False Bleached Eyebrows

I was unsure on how to give the false appearance of blocked eyebrows, so I decided to do a test-run as it seems to be a trend this season on the runway. I think I want to incorporate the look but I wanted to be able to achieve the trend without actually bleaching the brows. To give this illusion of bleached eyebrows, I used the Kryolan concealer palate mixed with Supracolor. I mixed the products on the back of my hand and applied it with a spoolie and brushed it through with a clean spoolie to give the effect of natural hairs.

I chose the concealer palette over foundation as the concealer is much more thicker which will be able to coat the eyebrows with less product and it won't show up as wet in consistency on the eyebrows, giving a more natural look.
I think the colour is a bit too yellow, however, with manipulation I will be able to achieve the right shade. I also feel that in black and white, the yellowness will not be picked up.

I really like the look of bleached eyebrows and I am glad that I have achieved a suitable method to use in my shoots.

Advanced Plaiting

Dutch Braid

A dutch braid consists of the same method of a french plait but instead of bring the strands on top, you bring the each strand under the middle across to the other side.

Waterfall Braid

This plait consists of leaving a strand out of the plait and grabbing another bit of hair to replace the third strand. This then creates the effect of hair falling out the braid and joining the rest of the hair.

Five Strand Plait

A five strand plait is created by using five strands of hair. To start you take an outside piece and bring it over the next piece and then under the third piece. You then have three strands on one side and then two strands on the other side. You then just repeat the process with the three strands.

Eight Strand Plait

An eight strand plait consists of a five strand plait and then a normal three strand plait. After making a five strand plait, I started to create a normal plait and then with the piece of hair closest to the five strand plait, I looped it into the outside piece of the five strand piece. This created the eight strand plait.

Eleven Strand Plait

An eleven strand plait consists of a five strand plait and two three strand plaits. The process is the same as the eight strand plait with another three strand plait on the other side.

All of the different plaits can be used to create different hairstyles such as an updo. Adding plaits can make a hairstyle more modern and high-fashion.